Pennies are useless, right? Maybe not! jcpenney is has launched the official “pennies from heaven hub” where customers are able to collect virtual pennies as part of a fun, interactive experience on
jcp.com/pennies. On the hub, users can collectively donate virtual pennies through various digital triggers. Once users collectively generate 100 million virtual pennies, jcpenney will donate $1 million to the afterschool cause. Elements of the
pennies from heaven online challenge include:
- sending a “lucky penny” to friends on Facebook using a customized application
- watching the pennies from heaven commercial video
- downloading the pennies from heaven ringtone
- liking jcpenney on Facebook or following jcpenney on Twitter and
- checking into a jcpenney store on Foursquare
- and more….
Sign up for the challenge
here.
Beginning July 31st, in-store customers can donate their real change by rounding up their purchases and donating the difference to afterschool programs. Additionally, Olsenboye designers Mary-Kate Olsen and Ashley Olsen are lending their support to the initiative by releasing this cute limited edition coin purse, naturally available exclusively at jcpenney.
100% of the $9.99 price will be donated to the pennies from heaven campaign.
See? Pennies aren't completely useless after all!
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